10:49
Nirmalya Ghosh
“Lead generation” is one of the most
familiar words for the business owners. If
you are a business owner, you always try to find new techniques and strategies
to generate quality leads for your business. As whole world is becoming
digitalized at rapid pace, online lead generation has become one of the vital
mantra for success in any B2B business. Stats also supports this statement - firms generating 60% or
more of their leads online are two times more profitable than those generating
less than 20% of their leads online.
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| Image Courtesy: getbrandwise.com |
Here in this
post, I will cover the six most successful techniques for online lead
generation for any B2B business.
Website Design
Today for any business, a permanent
web address is must. Designing of the website can influence the visitors to a
great extent. Design your website in such a way that, every page (including
homepage) must have a call to action button.
Website
Optimization
Website optimization for search engine
is another method to get noticed by genuine visitors. Do a research for relevant
keywords and optimize your website according to them. Set up well optimized Meta
title, description, image tags and last but not the least; the website content.
Produce some really informative contents in your website which really adds
value to your website visitors and increase the audience engagement. A well optimized
website will gradually come top in search engine result and thus can acquire
some genuine lead for your business.
Giveaways
People always look for some quality
contents of his interest. You can adopt an intelligent technique to create the
ground of your lead generation. Just create a premium content either video, PPt
Presentation or video and give your visitors and option to download free by
fill up their name and email address in an online request form. Just collect
and keep them- the list may work for lead generation.
Paid
ads
Besides search engine optimization,
the business owner can also go for paid advertising option which works really
well for the startups. The major paid options are search engine ads &
social media ads. Among the search engine ads, Google PPC is the most effective
one. Research on your business related keywords and set up ads with your Google
Adwords account to get quality leads for your business. Among the social media
ads, Linkedin and Facebook ads also works well to generate leads for your
business.
Email
Marketing
Email Marketing is one of the most
effective ways to generate leads for business. An effectively written email can
attract customers and thus can generate enormous leads for your business. You should
keep in mind some factors while writing an email.
- The email should be short and to the point so that the receiver can see the best part of your email without scrolling down and keep a call-to-action button there.
- Smart Use of Color
- Use of contact form in the email.
Social media is an effective medium of
building brand name for your business. If you are a startup and want to make
aware of your business activities, achievements and values of your business to
the entire world or your targeted customers, social media is the only platform
which helps you to achieve your goal easily and effectively. Posting useful and
informative contents in a regular interval will increase the visitor’s engagement
with your social profiles & website and there is every possible chance that
some of your audience may become your potential customers.
Some of the popular lead generation
techniques have been documented here. But implementation strategy should depend
on factors like business goal, manpower, budget allocation for marketing,
business type etc.
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