11:10
Nirmalya Ghosh
Poor eBay – they're having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack.
Matt Cutts kicked off the SEO hysteria yesterday as he often does, with a tweet:
First released in 2011, Panda is a component of the organic search ranking algorithm designed to weed out low-quality sites, or those with "thin content." In its initial release, Panda affected approximately 12% of all search queries – by March 2013, Google had refreshed Panda 25 times, making it a constant source of aggravation in SEO circles.
This update is particularly worrisome for webmasters, given that Google had stopped announcing Panda updates/refreshes. At SMX West in March last year, Cutts said Panda would become a rolling, monthly update. Since he actually announced Panda 4.0, this seems to signal a major change to the algorithm – more than just a data refresh.
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